We see ourselves as a growing member of the Islamic Economy”, says CEO, Adeel Khan, “Our business solves a number of pain points in the Halal Food sector
London, Dubai: Early March, several trucks load thousands of Halal Meals Ready to Eat (MRE) on Mersin port, Turkey on their way to Aleppo, Syria to be distributed to families and children by one of the biggest food aid program in Syria by a group of Australian, Turkish, Malaysian and Singapore based Muslim charities. At the same time Halal Ration Packs with emergency meals land in a depot of International Organization of Migration (IOM) in Bujumbura, Burundi. Days before United Nation High Commission for Refugees (UNHCR) receives Halal Meals boxes in Dakar, Senegal. These were all Halal Ready to Eat Meals made by a Dubai based company in United Arab Emirates – Saahtain – reaching its millionth meals after nearly 3 years in operation.
“We see ourselves as a growing member of the Islamic Economy”, says CEO, Adeel Khan, “Our business solves a number of pain points in the Halal Food sector. From solutions to Muslim Travelers to Halal Food Security to Halal Humanitarian Food Relief, we are at the forefront delivering innovative solutions”. Saahtain is the only producer of Halal Ready to Eat Meals in the Gulf region. Its unique and proprietary technology of preserving natural food recipes is developed over years. It has developed over ninety (90) International recipes. Last year a successful project with leading NGO in Abu Dhabi led to extending unused food by hospitality sector being pouched for one year shelf life. Such technology can be the cornerstone of successful implementation of food banks in UAE and in the region.
Saahtain lists leading blue chip companies like HSBC, CitiBank, PepsiCo as its clients who have bought and successfully executed transparent and effective Corporate Social Responsibility projects with Halal MREs. It has worked with leading charities like Dubai Charity, UAE Red Crescent, Muslim Aid Australia and Haji & Mu'tamer's Gift Charity, Saudi Arabia.
Having developed a successful Halal Food Relief brand called Tayyib, Saahtain has also launched its Halal MREs for Muslim travelers called AlGourmet. In addition, Saahtain successfully exhibited at IDEX, the Abu Dhabi defense exhibition last month showcasing itself as a unique UAE SME capable of serving the challenging military and emergency sector.
Late last year as trucks unload Tayyib Halal Ready to Eat Meals in the famine struck areas of Sindh, Pakistan, with the assistance of UAE Red Crescent and UAE Consulate in Karachi distributed meals to the most needy, demonstrating the effectiveness and efficiency of Halal MREs and welcoming the message of Year of Giving by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai.